| November 13, 2007 |
Visitor Engagement
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How to Calculate Visitor Engagement
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by Charles Wiedenhoft |
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Executive Summary |
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Visitor engagement reflects the degree to which a Web site is meeting the needs of its target audience. Highly engaged visitors tend to view more pages, spend more time on a Web site and return with greater frequency than lesser engaged, or casual users. When measuring visitor engagement the goal is to see a fairly consistent score. Absolute behnchmarks are tied to the specific business goals of a Web site. The visitor engagement presents a simple way to measure visitor intent against specific site business objectives. |
| Visitor Engagement |
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Price: $50.00 |
| Pages: 3
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| Size: 1.62 MB |
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About the Author
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Charles Wiedenhoft is the Director of User Experience with Red Door Interactive, Inc. where he leads the agency's Web analytics, research, usability and conversion optimization group. His involvement in Web strategy spans nearly a decade with an award-winning mix of design and technical expertise. He has consulted on Web initiatives for companies such as P&G, Intuit, GE, Sempra Energy, Nissan, Amylin Pharmaceuticals, Cincinnati Bell and others. |
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