The IPM Experts If you're a client, you are already taking advantage of the knowledge of our team of specialists and Internet experts. Otherwise, below you'll find various research articles and reports authored by Red Door Interactive experts on a range of Internet presence subjects.

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November 13, 2007
Visitor Engagement	$50
How to Calculate Visitor Engagement
Visitor engagement reflects the degree to which a Web site is meeting the needs of its target audience. Highly engaged visitors tend to view more pages, spend more time on a Web site and return with greater frequency than lesser engaged, or casual users.... MORE

November 19, 2007
Customer Communities Grow Up	FREE
Measuring the Success of Customer Communities
Marketers are discovering the power of online communities to retain customers and increase loyalty. The fundamental concept of connecting people is what's driving this new wave of exploration. The Internet is an ideal medium for enabling these connections.... MORE

December 31, 2007
Online Crisis Management Best Practices	$250
Guidelines for Effective Online Crisis Management
Research indicates that during times of crisis, high-profile companies are failing to meet the information needs of an increasingly Web-savvy business audience. A key finding in a study conducted by Jakob Nielsen - "the world's leading expert on Web usability" (U.S. News & World Report) - found that corporate Web sites "failed to do their job and present the company's perspective on the situation" in times of crisis. Because the Internet is often the first place people turn to when crisis strikes, now is the time for public relations to embrace the role of corporate Web sites in successful crisis management efforts.... MORE

December 31, 2007
Web Site Development Project Template	$50
View our Basic Web Site Timeline in MS Project
In this Web Site Development schedule you can understand the lifecycle of a typical project. Of course each project will vary depending on the complexity and have added scope or more condensed timelines, while others projects may nix a traditional schedule altogether, and make use of agile programming methodology instead. Regardless of the type of project, we at Red Door like to start with a timeline such as this to set up realistic expectations.... MORE